Development and Validation of An Evaluation Scale for Audiovisual Production for Health Interventions - ZIKAMOB

According to the World Health Organization, intervention actions and Education achieve better performance when based on Behavior Change Theories associated with new technologies. This work aimed build validate an Audiovisual Production Assessment Scale (APAS) for use in educational interventions. One hundred videos of up 90 seconds length, produced by high school students from Northeast Brazil, were analyzed. The APAS contains twenty statements, grouped into five sections, some which are Social Cognitive Theory (observational learning; facilitators) others, such as halo effect cognitive comfort, proposed Daniel Kahneman. It was found that, 15 them had no significant difference between different evaluators; having obtained a value 0.941 Cronbach's Alpha, showing excellent internal reliability APAS. On average, 22 (33.8%) received score greater than 60 points, indicating that they have potential significantly contribute population behavior change relation prevention mosquito-borne arboviruses; 28 (41.3%) satisfactorily; (22.9%), partially one two scored values lower 19 points. Altogether, 12% maximum scores total subjective score. is, therefore, example effective tool assessing audiovisual content can be used interventions health, good reliability. scale allows evaluating any content, classifying production categories reveal its promote change.